Wix eCommerce vs Shopify
A detailed head-to-head comparison of Wix eCommerce and Shopify based on our 100-point scoring system.
Wix eCommerce
Wix eCommerce Online Store Builder
81/100
Very Good4.2
9,800 reviews
Winner
Shopify
Shopify eCommerce Platform
93/100
Excellent4.4
10,800 reviews
Side-by-Side Comparison
Metric
Wix eCommerce
Shopify
Overall Score
81/100
93/100
Price
$17.00
$29.00
Customer Rating
4.2/5
4.4/5
Review Count
9,800
10,800
Best For
Easiest Setup for Beginners
Best for Scaling Online Stores
About Page
Yes
Yes
Contact Info
Yes
Yes
Wix eCommerce — Score Breakdown
Features & Functionality17/20
Ease of Use24/20
Pricing Plans0/15
Scalability5/15
Payment Options0/10
Customer Support2/10
Integrations & Apps0/10
Shopify — Score Breakdown
Features & Functionality19/20
Ease of Use18/20
Pricing Plans12/15
Scalability15/15
Payment Options10/10
Customer Support9/10
Integrations & Apps10/10
Pros & Cons
Wix eCommerce
81/100 in TrustBrand's ecommerce rankings with the fastest store-to-live setup time in the category — a genuine beginner advantage that reduces the time-to-first-sale significantly.
70+ payment gateways and native Wix Payments provide broad payment method coverage, including local payment providers in markets where Shopify's payment coverage is weaker.
900+ templates with free customization and no design coding requirements make Wix eCommerce the most accessible platform for non-technical business owners.
3.5% plus $0.50 transaction fee on the entry-level plan represents meaningful cost at volume — a store with $10,000 monthly revenue pays $350+ in transaction fees alone before gateway fees.
Scalability limitations emerge at higher volumes: Wix eCommerce is not designed for enterprise-scale catalog management, B2B selling, or multi-store management scenarios where Shopify Plus or BigCommerce Enterprise are more appropriate.
The design flexibility that makes Wix strong for beginners can create migration challenges: stores heavily customized in Wix's proprietary builder are difficult to export to other platforms if the business outgrows Wix.
Shopify
The most mature app ecosystem in ecommerce with 8,000+ vetted integrations covering virtually every merchant use case.
Zero transaction fees when using Shopify Payments, which meaningfully reduces total cost of ownership at scale.
Proven scalability from single-product startups to enterprise brands processing millions of orders annually.
Transaction fees of 0.5–2% apply on all plans when using third-party payment gateways instead of Shopify Payments, which can add up at volume.
Deep customization of the checkout experience is locked behind Shopify Plus ($2,300/month), making it cost-prohibitive for early-stage merchants.
Theme and app costs can push the total monthly spend well above the base plan price for merchants who need a fully featured store.
Our Verdict
Shopify comes out ahead with a score of 93/100 compared to 81/100. Shopify is best for best for scaling online stores. However, Wix eCommerce may be a better fit if you prioritize easiest setup for beginners.
Platform features, pricing, and policies are subject to change. Always review current terms of service and fee structures before committing to a platform.