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AG1 vs Ritual

A detailed head-to-head comparison of AG1 and Ritual based on our 100-point scoring system.

Winner
AG1

AG1

AG1 Athletic Greens Daily Greens Powder

12,340 reviews

Ritual

Ritual

Ritual Essential for Women 18+ Multivitamin

8,720 reviews

Side-by-Side Comparison

Metric
AG1
Ritual
Overall Score
88/100
86/100
Price
$99.00
$35.00
Customer Rating
4.6/5
4.5/5
Review Count
12,340
8,720
Best For
Best All-in-One Daily Greens
Best Science-Backed Multivitamin
About Page
Yes
Yes
Contact Info
Yes
Yes

AG1 — Score Breakdown

Ingredient Quality & Sourcing18/20
Clinical Evidence & Research16/20
FDA Compliance & Manufacturing13/15
Price vs Value11/15
Brand Reputation & History9/10
Verified Customer Reviews12/10
Brand Transparency & Labeling9/10

Ritual — Score Breakdown

Ingredient Quality & Sourcing17/20
Clinical Evidence & Research17/20
FDA Compliance & Manufacturing13/15
Price vs Value13/15
Brand Reputation & History9/10
Verified Customer Reviews9/10
Brand Transparency & Labeling8/10

Pros & Cons

AG1

Comprehensive 75-ingredient formula covers multiple nutritional categories in one serving.
Informed Sport and NSF Contents Certified — among the most credible third-party certifications available for dietary supplements.
Strong customer review volume with 12,340 reviews at 4.6/5, providing meaningful real-world satisfaction data.
At $99 per month ($3.30 per serving), AG1 is significantly more expensive than buying individual supplements separately for those with targeted needs.
Several ingredient sub-blends do not disclose individual quantities, limiting the ability to verify clinically relevant dosing for every component.
The broad all-in-one approach means users with specific deficiencies may still need targeted supplements alongside AG1.

Ritual

Full ingredient traceability published on the brand website, setting a transparency standard above most multivitamin competitors.
Bioavailable nutrient forms — particularly 5-MTHF folate and methylcobalamin B12 — represent meaningful formulation quality over cheaper alternatives.
At $35 per month, Ritual sits in the accessible premium segment, offering verified quality at a price point significantly below AG1 and Thorne's broader product lines.
The nine-ingredient targeted approach means Ritual does not cover the full micronutrient spectrum, so buyers with broader gaps may need additional supplementation.
Some reviewers note that the minty tab aftertaste, while preferable to fishy alternatives, is not universally liked.
USP Verified covers label accuracy and manufacturing quality but does not include the banned-substance testing that Informed Sport or NSF Certified for Sport provide, limiting appeal for competitive athletes.

Our Verdict

AG1 comes out ahead with a score of 88/100 compared to 86/100. AG1 is best for best all-in-one daily greens. However, Ritual may be a better fit if you prioritize best science-backed multivitamin.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult your healthcare provider before starting any new supplement.