Mailchimp vs HubSpot
A detailed head-to-head comparison of Mailchimp and HubSpot based on our 100-point scoring system.
Mailchimp
Mailchimp Email Marketing Platform
83/100
Very Good4.4
12,486 reviews
Winner
HubSpot
HubSpot CRM & Marketing Platform
87/100
Very Good4.4
38,600 reviews
Side-by-Side Comparison
Metric
Mailchimp
HubSpot
Overall Score
83/100
87/100
Price
$20.00
$0.00
Customer Rating
4.4/5
4.4/5
Review Count
12,486
38,600
Best For
Best Email Marketing Platform for Growing Businesses
Best Free CRM Suite
About Page
Yes
Yes
Contact Info
Yes
Yes
Mailchimp — Score Breakdown
Performance & Speed16/20
Features & Tools17/20
Price & Value13/15
Ease of Use14/15
Customer Support8/10
Uptime & Reliability8/10
Security Features7/10
HubSpot — Score Breakdown
Performance & Speed0/20
Features & Tools0/20
Price & Value0/15
Ease of Use20/15
Customer Support0/10
Uptime & Reliability0/10
Security Features0/10
Pros & Cons
Mailchimp
Generous free tier supporting 500 contacts and 1,000 monthly sends makes it a genuinely useful starting point, not just a limited preview.
The drag-and-drop email builder is among the most intuitive in the category — non-designers can produce professional-quality emails without external help.
300+ native integrations cover virtually every e-commerce, CRM, and analytics platform a small or mid-size business is likely to use.
Pricing scales steeply with contact list size — a 50,000-contact list costs significantly more than competing platforms at comparable feature levels.
Advanced automation features are locked behind the Standard tier ($60/month) and above, limiting the value of the $20 Essentials plan for automation-heavy workflows.
Customer support quality on the free and Essentials plans is limited to email — live chat and phone are reserved for higher tiers, which can slow troubleshooting for new users.
HubSpot
87/100 in TrustBrand's web tools rankings with the best free CRM tier in the market — genuinely functional with unlimited users, deal tracking, and email marketing at zero cost.
Unified CRM architecture across Marketing, Sales, Service, and CMS Hubs provides a single customer record across all business functions — eliminating the data silos that plague multi-tool tech stacks.
1,000+ integrations cover virtually every business tool, with native integrations for Salesforce, Shopify, Stripe, Slack, and Google Workspace reducing the need for custom development.
Pricing scales steeply from free to Professional — the jump from Starter ($20/month) to Professional ($1,600+/month for Marketing Hub) is one of the largest pricing cliffs in the SaaS market.
HubSpot branding appears on free-tier emails, forms, and chat widgets — a visible limitation that affects brand professionalism for businesses not on paid plans.
The breadth of features creates complexity: new users often report needing significant onboarding time to understand which features belong to which Hub and how to configure automation correctly.
Our Verdict
HubSpot comes out ahead with a score of 87/100 compared to 83/100. HubSpot is best for best free crm suite. However, Mailchimp may be a better fit if you prioritize best email marketing platform for growing businesses.
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