Personal Care FAQ

Our 100-point scoring system evaluates ingredient quality and safety, product effectiveness (based on reviews and clinical data where available), brand transparency, pricing value, sustainability practices, and customer satisfaction.

Not automatically. 'Natural' and 'clean' labels aren't regulated — many synthetic ingredients are safe and effective while some natural ingredients can cause irritation. Focus on ingredient transparency, clinical testing, and compatibility with your skin type rather than marketing labels.

Ingredients of concern include parabens (controversial preservatives), sulfates (can be drying), synthetic fragrances (potential irritants), and formaldehyde-releasing preservatives. However, sensitivity varies by individual. Patch test new products and consult a dermatologist if you have specific concerns.